![]() You’re also tracking the term “Halloween sale” and testing two different ad creatives–one with dogs in costumes and one with simple Halloween décor. You want to share this link on Facebook as part of your paid social media campaign for Halloween. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: This means you need to add the “utm_creative” parameter to see how each variation is performing. Or let’s say you want to compare two different ad creatives. Here, you can add the “utm_term” parameter to test how effective the keyword is in driving traffic to your site. For instance, perhaps you want to target a specific keyword for your campaign. You can add further parameters to narrow down on the specifics. utm_campaign – Helps you track the specific campaign that resulted in the traffic.utm_medium – Helps you understand what type of traffic it is–whether it’s paid, organic, referral, etc.utm_source – Helps you track which platform the traffic is coming from such as Facebook, Twitter, LinkedIn, etc.There are three basic parameters required in standard UTM tracking: While the amount of UTM parameters you can add to an URL is virtually endless, you want to keep things brief and descriptive so you can actually track them effectively. Knowing what type of content led to the traffic could even help you get a better sense of why they decided to click on your link. When you use UTMs correctly, it adds more specificity to your reporting while keeping everything relatively easy to track in tools like Google Analytics. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. UTMs, or Urchin Tracking Modules, are a tracking device to help you get really specific with your traffic source. To really understand UTM tracking, you need to understand the meaning of UTM elements and the different UTM parameters you can track. And that’s exactly what this post is going to help you do. In fact, these tips could change your social media game if you learn how to master them. These two terms may sound a bit technical and perhaps slightly intimidating, but they don’t have to be. That’s where UTM tracking and URL shortening enter the picture. This typically involves getting more relevant link clicks and therefore, more high-quality traffic. It also means optimizing the performance of the links they’re sharing on social media. How many link clicks are they generating? How much traffic are those links generating? Are those clicks turning into conversions? This usually means measuring the value of the links they’re sharing on social media. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. They have their own methods, practices and sets of skills. I get to build links to a domain I control, which is nice for SEO.Every social media marketer is different. ![]() In all, my experience was rewarding: it was very easy to set up the YOURLS installation, once up I have a very configurable and fun URL shortener. $log_redirect = yourls_log_redirect( $keyword ) Īnd update them to be: if(yourls_is_valid_user() != true) // End: Don't log logged-in users Do yourself a favor and check out YOURLS $update_clicks = yourls_update_clicks( $keyword ) Find the following lines in `yourls-go.php`: // Update click count in main table To make it so that YOURLS doesn’t track logged-in users, it’s a simple two-line update. I was clicking the links to see how well the redirections work (they work well!), but the test clicks were logged - this pissed me off with bit.ly and other URL shorteners: don’t offer a way to not track logged in users! I have long thought that this is ridiculous. Once it was installed, I became a link-generating fool. They also have a WordPress plugin that links your WP installation with YOURLS, aut0-generates links, and works like a charm. You do need to be able to set up a database and edit one configuration file, but other than that, super-simple. I set up a YOURLS installation on my new katz.si domain, which was a snap, except for one minor snag caused by HostGator’s security rules. You can set up YOURLS however you want, including making it a public service, public stats, etc. They created YOURLS in a WordPress-like fashion, with developer goodies such as hooks (actions and filters) and plugin capabilities, so you can easily modify how the application works. YOURLS has a really nice admin page, including good stats.Įnter YOURLS a self-hosted link shortening service that is created by two amazing WordPress plugin developers: Lester Chan and Ozh Richard.
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